| The start of the new year inevitably signals the start of the leading industry event in any AV Professional's calendar: Integrated Systems Europe (ISE). This year's edition witnessed a record-breaking turnout, with over 73,000 unique attendees through the doors of the Fira de Barcelona. For B-Tech AV Mounts, it marked our 18th consecutive participation and was undoubtedly our finest event to date. The start of January saw us launch an exciting new brand for our company, and ISE provided the ideal opportunity to show this off to all of our industry peers. Adorned with our vibrant new logo and accentuated by lush greenery, our booth reflected not only our commitment to innovation but also our dedication to sustainability. Incorporating eco-friendly practices, partnerships, and packaging initiatives underscores our mission to minimise our environmental impact. Located in Hall 3, our presence stood opposite our esteemed partners at Neomounts, offering a harmonious space for networking and collaboration. Each afternoon, we welcomed guests to our booths, treating them to the authentic flavours of Spanish Tapas and refreshing beverages at our Brews, Bites and Brackets event. At the heart of our showcase were some of our latest products, many of which made their exclusive debut at ISE 2024. Among these was a groundbreaking addition to our dvLED system, the BT9240 which will allow us to shorten the fulfilment time of dvLED considerably, to only a matter of days, setting a new standard for efficiency and customer satisfaction. We invite you to explore our immersive gallery of photos and videos, offering a glimpse into the ingenuity and excellence that defined B-Tech AV Mounts at ISE 2024. | |
| Adding an element of interactive engagement, we introduced the 'Pro Striker' game - using integrated technologies to add a modern twist on traditional fairground entertainment, with enticing prizes up for grabs, such as F1 tickets, Amazon vouchers and some latest tech gadgets. The 'Pro Striker' game featured a 1x4 portrait videowall displayed on Vestel 49" WU49B displays, controlled using a Datapath FX4 and mounted onto x4 BT8312 Moduar, Pop-Out Videowall Mounts. The game captivated audiences while showcasing the creative potential of B-Tech mounting solutions in unconventional installations. | |